Finding one's identity, influence of social media: orientation towards influencers and experts (-> trust). Genz Z, body and permanent visibility and evaluation, emancipation from (body) stereotypes, tendency towards depression and mental illness, work-life balance, focus on oneself and health, frugal, focus on sustainability, digital native

bewusster Lebensstil, hohe Ansprüche an sich selbst, vergleicht sich mit anderen, Karriere, Longevity, hohe Kaufkraft, Bereitschaft in sich selbst zu investieren, koordiniert die Haushaltseinkäufe

Mostly single or in a relationship without children, body conscious, interested in topics such as personal care, clothing, cooking, nutrition and holistic fitness trends, successful in their job, focus on their career, above-average income and a high willingness to invest in a healthy lifestyle, individual leisure planning at a high level: demands on quality and service

Mostly single or in a relationship without children, body conscious, interested in topics such as personal care, clothing, cooking, nutrition and holistic fitness trends, successful in their job, focus on their career, above-average income and a high willingness to invest in a healthy lifestyle, individual leisure planning at a high level: demands on quality and service